Lead identification
Lead nurturing
Trade show appointment setting
Seminar attendance support
Webinar



Email campaign
Key contact acquisition
Worldwide MNO Directory
Update of contact database

Your organization invests significant amounts to meet new contacts (through trade-shows, the corporate website, webinars, etc.) but most of them are neither contacted nor qualified on a regular basis. Collecting decision makers’ contact details without qualifying the nature of their interest or project  simply leads to the loss of opportunities, just because no one spent time to contact them again. Effective lead nurturing helps to eliminate this problem, positively affecting lead utilization and close rates.

To nurture your leads effectively, we will contact by email & telephone decision-makers (extracted from your database) in order to :

- understand their maturity and requirements (if any)
- make sure they receive the most appropriate information depending on their needs
- identify when the lead becomes mature enough (as detailed in the Lead Nurturing Methodology) after which we will forward the information to the sales department

Our unique methodology enables us to collect data about the following issues:

- Decision : Is this contact the most appropriate decision maker for your solutions in the company?
- Needs : What is the motivation for approaching your company and what are the requirements of this contact (curiosity, solutions benchmarking, project, RFP etc?)
- Timing : What is the nature of the potential project (short or long-term, etc.)
- Budget : Is there any official budget? Validated or not?
- Competition : Which solutions (if any) has the prospect implemented in the past and if yes from which software vendor? When? Are they satisfied? Which competing solutions are currently being evaluated?

The objective, to identify and qualify leads having a short-term business opportunity, is cost-effectively and successfully managed since a telemarketing expert is dedicated to your campaign one week per month during 6, 9 or 12 months.