What’s next? Looking beyond the non-event of MWC Barcelona 2020

After an emergency meeting on the afternoon of Feb 12th, the GSMA put out this statement “With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”

Next steps for MWC?

There are various rumours flying around, including that the GSMA may try and reschedule MWC Barcelona for June but it is only a rumour at this stage. One thing is certain though, there is a massive sense of disappointment across all participants and all exhibitors will be negatively impacted by the direct financial loss with no potential refund.  

Is there a way to compensate for MWC benefits?

MWC, just like any other major event, is all about communication, networking and doing business and nothing can replace this number one event in the industry. All the communication & networking outcomes you get every year in Barcelona will be lost as there is nothing like a gathering of 110,000 attendees meeting with 2,800 exhibitors.

Moreover, for many small & mid-size exhibitors, MWC Barcelona is their main or only opportunity to talk to the market and new potential prospects directly (not only their existing clients and partners) and these missing interactions could be critical for this year.

However, the good news is, even if nothing will replace MWC Barcelona, it’s still possible to promote your solutions to a selected audience of worldwide Mobile Network Operators (we have all of these +800 MNOs in our database) and we can help you schedule teleconferences (instead of face-to-face  meetings) with those that are interested in your solutions. We know 30% of the Telco executives who would have attended MWC, so let us help you to make first contact with them.

Deveo can help you!

Deveo is the number one integrated Lead Generation & Contact Data expert for the Telco & Broadcast worldwide industry. For a fraction of the price you paid for a booth at MWC, we can help you to turn this year around and meet with new qualified leads by teleconference.

We have 15 years of deep lead generation expertise and thanks to our database of 250,000 Telco executives we can still provide your sales team with introductions to the people they wanted to meet at MWC.

Call us for practical advice

For practical advice for MWC exhibitors affected by the GSMA’s cancellation and willing to talk to new prospects and qualified leads in the coming months, please contact us today to find out how we can help you

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