Protei

10 high quality Telco leads for PROTEI – how did DEVEO deliver?

About Protei:

PROTEI is an international telecommunication systems vendor operating within Eastern Europe, Central Asia, Latin America, the Middle East, Africa with a proven track record of over 20 years in the telecommunication market (70 mobile and fixed-line operators in 40 countries use PROTEI equipment to serve over 250 million subscribers worldwide).

Client Objectives

They wanted to promote their core solutions, including roaming, IN & VAS, messaging etc. within Latin America and North Africa to Mobile Network Operators and identify new business opportunities to penetrate new accounts.

Client: Protei

Provided Services:

Meeting Arrangement

Lead Generation

#Objective

Schedule qualified teleconferences with both Broadcasters and Telco’s with a media infrastructure.

We thoroughly enjoyed our first experience working with DEVEO. It was great they could tailor the campaign to our specific needs i.e. regions and languages. As a result of our campaign, we are now into commercial negotiations and deployment architecture discussions with at least 4 leads they found for us. We look forward to working with them again in the future!
The PROREI Team

The Solution

This was DEVEO and PROTEI’s first campaign together, after meeting each other at MWC Barcelona, and because their main priority was Latin America with just a few African countries, we decided to run our one-month part-time Lead Generation program.

DEVEO has telemarketers in every timezone

Because we have telemarketers in all regions of the world, we ensured PROTEI’s Campaign Manager was based in Latin America and one of our Spanish native speakers.

Once a telco lead was identified, DEVEO qualified them before arranging the teleconference and handing over to PROTEI with all information collected during the qualification.

#Definition of a qualified lead

Confirmed he was an appropriate decision maker or expert for the solution
Expressed significant interest or referred to a potential project.
Requested further information and after reading the product literature, confirmed that he definitely has a significant interest or potential project.
Welcomed the opportunity to have a teleconference to obtain further technical & sales details of the solution.

The Outcome

2,500

profiles, after selection of the most appropriate decision makers from DEVEO’s database

Design and send 2 email campaigns over a 1-month period under the client’s name (translated and sent in both English and Spanish to the relevant countries).

Part-time telemarketing follow-up and lead generation campaign over a 1-month period.

Result

quality Telco leads to PROTEI

#Additional results

Final lead generation report & feedback

We provided a final report that listed all interactions with interested profiles. We also presented all feedback thereby helping our client understand why target companies were also not interested in their solution. This enabled PROTEI to have a deeper understanding of their client base & better target for future marketing campaigns. This information was also available in real time for the client during the campaign and is still available through DEVEO’s CRM today.