Portaone

How did PortaOne sign a contract with a Cable Operator?

About Portaone:

PortaOne is a leading global software developer for modern telecommunication companies. They have two flagship platforms:

Po rtaBilling is a BSS/OSS platform for Communication Service Providers (CSPs).

PortaSwitch provides various prepaid, postpaid, retail and wholesale telecommunication services.

Client Objectives

PortaOne wished to promote their two solutions and schedule teleconferences/meetings with qualified leads from targeted EMEA CSPs. This included MNOs, Integrated Operators, MVNOs, MVNEs, ISPs, Cable Operators, Fixed Telcos, VOIP Service Providers, etc.

Client: Portaone

Provided Services:

Lead Generation

#Objective

Find and qualify at least 7 or 8 high quality leads

Congratulations, we just sent a contract and invoice to a Cable Operator in Central Europe, a qualified lead that Deveo identified for us during the last campaign 3 months ago. Thank you very much for your team’s efforts – we really appreciate working with you.
Roman Khalenkov PortaOne, Inc., Chief Commercial Officer

The Solution

Since PortaOne already used DEVEO for many years, we could quickly come up with the following plan:

1. Selection of the most appropriate decision makers from DEVEO’s database. The aim was to select approximately 2500 of the best matching profiles from DEVEO’s database of 180,000 contacts.

2. Design and send 3 email campaigns over a 1-month period under the client’s name.

3. Full-time telemarketing follow-up and lead generation campaign over a 1-month period.

#Definition of a qualified lead

Confirmed he was an appropriate decision maker or expert for the solution
Expressed significant interest or referred to a potential project.
Requested further information and after reading the product literature, confirmed that he definitely has a significant interest or potential project.
Welcomed the opportunity to have a teleconference to obtain further technical & sales details of the solution.

The Outcome

2,500

profiles, after selection of the most appropriate decision makers from DEVEO’s database

Design and send 3 email campaigns over a 1-month period under the client’s name

Full-time telemarketing follow-up and lead generation campaign over a 1-month period

Result

quality Telco leads to PROTEI

#Additional results

Final lead generation report & feedback

We provided a final opportunity report that listed all interactions with interested profiles. We also presented all feedback thereby helping our client understand why target companies were not interested in their solution. This enabled PortaOne to have a deeper understanding of their client base & better target future marketing campaigns. This information was also available in real time for the client during the campaign and is still available through DEVEO’s CRM today.

#Additional results

Shared Success

Last but not least, we were thrilled to hear from PortaOne 3 months after the campaign finished. They shared the news that they were able to sign a contract with a Cable Operator in Europe. This was once again as a direct result of our high-quality lead generation efforts.